Every day, in every moment, we influence the people around us — often far more than we realise.
It could be a smile when you enter a room full of strangers.
Or remembering someone’s name.
These are small actions that can create a positive impact.
These are important.
But there is also a more powerful way.to create a positive impact for yourself and others.
It’s to Switch your Thinking.
Or help others to switch theirs.
It could be a new question, perhaps a reframing of a problem or a different way of seeing a situation.
The impact with these small switches in thinking can be very big indeed.
I am suggesting that this is a new approach to making an impact than the traditional way..
The historical way of making an impact was based on expertise, power, position, knowledge, sex, appearance and personality.
The problem with this external approach is that:
- only a few people can be involved (i.e. it excludes most people from playing)
- the impact wanes over time
- the impact experience is often infrequent e.g. a monthly sales meeting
- the past impact drivers e.g. knowledge is now universally available via Google and now AI
- its masculine
- the impact is often broad brush across a group of people
Switch Thinking offers a different model of creating positive impact.
One that is:
- more internally focused on your thinking
- everyone can be involved, you do not have to be a certain age, position, sex etc.
- Its more everyday
- can be customised to specific situations
- the impact is immediate and can be amplified
- and it works for individuals, teams and with AI
And it all begins with a single switch of thinking.
This simpel switch often leads to:
- A Switch in How You Think
- A Switch in How You Feel
- A Switch in What You Do
Together, these three micro-shifts generate a continuous loop of positive impact — for yourself and for others.
Let’s break it down.
1. Switch How You Think: The Beginning of Every Change
Everything begins with a thought.
Your thinking determines what you notice, what you ignore, what you believe, and what you imagine is possible.
When you switch the way you think — even slightly — it immediately opens new pathways.
A switch in thinking can be as simple as:
- “What’s another way to look at this?”
- “What if the opposite were true?”
- “What does the ideal solution look like?”
- “What would my future self do right now?”
These are tiny but profound shifts.
They interrupt your default thinking.
They dissolve unhelpful assumptions.
They unlock possibility where previously there was none.
When your thinking shifts, something else begins to move inside you — your emotions.
2. Switch How You Feel: The Emotional Shift That Powers Action
Feeling stuck is often more emotional than logical.
The opposite is also true.
Feeling inspired is more emotional than logical.
This is why switching your emotional state — even slightly — can dramatically change your impact.
When you switch how you feel, you open the door to new confidence, optimism, courage, or hope.
A switch in emotion might look like:
- Remembering a time you succeeded
- Imagining your best possible self
- Switching off fear and switching on curiosity
- Moving from “I can’t” to “What if I could?”
These emotional switches create energy.
Energy leads to movement.
Movement leads to action.
And that brings us to the third part of the loop.
3. Switch What You Do:
The first two switches (thinking and feeling) happen within you.
This final switch is what others see.
When you switch what you do — even in the smallest way — you create visible, tangible positive impact.
It might be:
- Asking a question no one else is asking
- Offering encouragement
- Giving recognition
- Taking the first step
- Trying a different approach
- Listening more deeply
- Smoothing a moment of tension
- Bringing humour to lighten the room
Small actions can ripple outward with surprising force.
This is the moment the internal switch becomes an external impact.
But here’s the magic:
Every positive action also feeds back into your thinking and feeling.
You feel good about the impact you made.
Your thinking expands: “If I could do that… what else is possible?”
You feel capable, creative, and energised.
And then the positive impact cycle continues.
The other great news is that Positive Impact Compounds.
The beauty of this model is that you don’t need a huge breakthrough.
You need one small switch.
Then another.
And another.
Positive impacts — like good habits, like savings, like learning — compound.
A small switch today makes tomorrow easier.
A tiny positive impact builds trust, confidence, momentum, and connection.
The people around you respond.
You respond back.
And the effect grows.
This is the core promise of Switch Thinking:
A small switch can make a big difference to how you think, feel and act — in minutes.