Books by Dr Ken Hudson
Books to help you make a difference instantly
I have written 3 internationally published books (Allen & Unwin) that have been published in 9 countries.
My new book Switch Thinking (Wiley) is coming out in August – you can pre-order it now.
Switch Thinking: The 2-Minute Switch to Boost Your Creativity, Energy and Focus
(Wiley, 2026)
In Switch Thinking, creativity expert Dr Ken Hudson reveals the skills you can use to shift your mindset in even the most challenging situations. Built on 20 years of research and the latest brain science, Hudson’s proven system helps you change effortlessly between two very different modes: structured and imaginative thinking. You’ll discover the mental flexibility you need to unlock sharper decision making, faster creativity and real confidence under pressure.
The Idea Generator: Tools for Business Growth
(ALLEN & UNWIN, 2007)
A short book of tools to help you and your team to create new ideas. This is a handy, practical book containing 60 ideation tools to help you:
- Generate big, new ideas;
- Create new growth opportunities;
- Improve you performance and your team;
- Sell with more impact and
- Deliver breakthrough leadership results.
The Idea Accelerator: How to Solve Problems Faster Using Speed Thinking
(ALLEN & UNWIN, 2008)
This is a companion book to The Idea Generator and is written in a similar accessible style.
The emphasis is on simple, effective creativity tools that you and a group or team can use quickly to solve problems or generate ideas in more creative ways.
Speed Thinking: How to thrive in a time-poor world:
(ALLEN & UNWIN, 2010)
This book introduces readers to the theory and application of Speed Thinking. It outlines an amazing new approach that anyone can use to generate new ideas and solutions – in minutes!
The Speed Thinking book covers the:
- Insight behind speed thinking
- Magical 9: 2 starting formula
- Speed Thinking 4-step approach and
- How to use Speed Thinking to brainstorm ideas, solve problems and fast-track your success.
- Ideas Blitz is the tool of Speed Thinking
- Soon to be published in China
“I used to like Edward de Bono tips for generating new ideas, however your 6 Switches framework is more accessible, structured and achievable.”
Alexis Haywood, Principal Consultant
Dr Ken writes to help you think differently
Posts to stretch, switch and inspire new ideas & opportunities.
The Why of Switch Thinking
The World Is instant. Or at least it feels like it is. It even feels redundant to say this. But texts are instant, information on X for example is almost instant (often wrong but that is another matter). Your phone calls and most people expect an instant response. You...
Multiplying your Total Creativity with Switch Thinking
There is much debate at the moment about Human vs AI Creativity. I totally get this but I wanted to explore the idea that this zero-sum discussion might be missing a bigger idea. What if we started to think about Total Creativity. This means the sum total of...
Small Switch – Instant Impact
What if a small switch in your thinking for just two minutes could instantly change how you feel? Most of us assume we need to change our circumstances before we can change how we feel. But what if we’ve got it the wrong way around? Over the past few months, I’ve...