About Switch Thinking 

Most of us are using old tools to solve new problems. .

This does not work anymore.

It’s why I developed Switch Thinking.

It’s a fast, simple and practical 5 step process to help you develop new, innovative ideas and solutions.

All you need are one or more of the 6 Switches and a few Prompts. 

What’s more you can use Switch Thinking with humans or co-create with AI.

Free Switch Thinking Canvas.


About Dr Ken Hudson

My PhD thesis was ‘Designing a continuously creative organisation’ (UWS) as well as a MBA (UNE) and B.Bus (UTS).

I have written 3 internationally released books on Speed Thinking, Idea Generation & Problem Solving.

In a previous life I held senior marketing positions at American Express, Citibank and Dunlop Slazenger.

And for over 10 years I also taught part-time at The University of Technology, Sydney.

I have worked with Adidas, Baxter Health Care, DuPont, Westfield Group, Roche, Suzanne Grae to name a few and designed courses for The Marketing Institute of Singapore, China Institute of Innovation and the Australian Institute of Management.

Learn more about me and my other projects.


Learn more about Dr Ken Hudson - visit drkenhudson.com


Follow Dr Ken Huson on Twitter and LinkedIn where he frequently shares tips, tools and ideas about how to think differently.



Dr Ken Hudson has written 3 internationally released books. Here they are.

Check out the 6 Switches Canvas. It’s simple, practical and free.