About Switch Thinking

See any situation differently

Switch Thinking helps you see any situation differently, at work, home, university and everywhere in-between.

In just 2 minutes.

This means you can change how you think, feel and act – instantly.

You are not trapped by the past.

Nor do you have to wait to develop a long term habit.

You can unleash your creativity, energy and focus right now.

When you need it the most.

It’s where you can often make the biggest impact.

It just takes a small Switch to see instant results

Switch Thinking is fast, easy and empowering.

With Switch Thinking you can get unstuck in a few moments.

You can use Switch Thinking with others and AI.

Some approaches to Personal Development are based on the individual.

But with Switch Thinking you can use it with AI, your team and across an organisation.

It gives you a new language to create, solve and collaborate.

All you need are one or more of the 6 Switches and a few Prompts. 

Hear from one workshop participant:

‘Switch Thinking is the ability to change your thinking mode to suit the current situation or challenge.

It can help you generate new ideas, solutions and growth opportunities in a fast, fun and energising way.’

Brand Specialist.

For more information here is a Podcast on Switch Thinking

About Dr Ken Hudson – the inventor of Switch Thinking

My purpose is to help you unlock your mind’s full potential.

In an AI driven world it’s the one capability we need more than ever.

My PhD thesis was ‘Designing a continuously creative organisation’ (UWS) as well as a MBA (UNE) and B.Bus (UTS).

I have written 3 internationally released books – Speed Thinking, The Idea Generator & The Idea Accelerator.

And my new book Switch Thinking is now available to pre-order on Amazon or Booktopia.

In a previous life I held senior marketing positions at American Express, Citibank and Dunlop Slazenger.

And for over 15 years I taught part-time at The University of Technology, Sydney.

I have worked with leaders from brands such as Adidas, Baxter Health Care, DuPont, Westfield Group, Roche and Suzanne Grae to name a few and designed courses for The Marketing Institute of Singapore, China Institute of Innovation and the Australian Institute of Management.

Learn more about me and my other projects.