About Switch Thinking

Most of the time we think in efficient mode. It’s quick, comfortable and worked in the past.

To succeed in a changing environment we also need to be able to think in a creative mode.

But we cannot wait for a random insight in the shower or the next brainstorming session – we need to be able to create new ideas, experiences and growth opportunities – on demand!

In short, we need to be able to switch our thinking from efficient to creative mode (and back again) whenever we need to.

I call this skill Switch Thinking.

And for the first time there is a tool kit to enable you and your team to switch – instantly.

Switch Thinking consists of a Canvas, a series of prompts and 6 Switches.

The good news is that the Switch Thinking Canvas is free – download it now!

With Switch Thinking you will never get stuck again.

Free Switch Thinking Canvas.


About Dr Ken Hudson

My PhD thesis was ‘Designing a continuously creative organisation’ (UWS) as well as a MBA (UNE) and B.Bus (UTS).

I have written 3 internationally released books on Speed Thinking, Idea Generation & Problem Solving.

In a previous life I held senior marketing positions at American Express, Citibank and Dunlop Slazenger.

And for over 10 years I also taught part-time at The University of Technology, Sydney.

I have worked with Adidas, Baxter Health Care, DuPont, Westfield Group, Roche, Suzanne Grae to name a few and designed courses for The Marketing Institute of Singapore, China Institute of Innovation and the Australian Institute of Management.

Learn more about me and my other projects.


Learn more about Dr Ken Hudson - visit drkenhudson.com


Follow Dr Ken Huson on Twitter and LinkedIn where he frequently shares tips, tools and ideas about how to think differently.



Dr Ken Hudson has written 3 internationally released books. Here they are.

Check out the 6 Switches Canvas. It’s simple, practical and free.