About Switch Thinking 

‘Switch Thinking is the ability to change your thinking mode to suit the current situation or challenge. It can help you generate new ideas, solutions and growth opportunities in a fast, fun and energising way.’

Brand Specialist.

Welcome to the world of Switch Thinking.

It can be used by individuals, groups or teams – anytime, anywhere!

It’s an inspiring tool kit for team leaders, facilitators, coaches, business owners, remote workers and freelancers

All you need are one or more of the 6 Switches and a few Prompts. 

What’s more you can use Switch Thinking with humans or co-create with AI.

Free Switch Thinking Canvas.


About Dr Ken Hudson

My PhD thesis was ‘Designing a continuously creative organisation’ (UWS) as well as a MBA (UNE) and B.Bus (UTS).

I have written 3 internationally released booksSpeed Thinking, The Idea Generator & The Idea Accelerator.

In a previous life I held senior marketing positions at American Express, Citibank and Dunlop Slazenger.

And for over 15 years I taught part-time at The University of Technology, Sydney.

I have worked with leaders from brands such as Adidas, Baxter Health Care, DuPont, Westfield Group, Roche and Suzanne Grae to name a few and designed courses for The Marketing Institute of Singapore, China Institute of Innovation and the Australian Institute of Management.

Learn more about me and my other projects.


Learn more about Dr Ken Hudson - visit drkenhudson.com


Follow Dr Ken Huson on Twitter and LinkedIn where he frequently shares tips, tools and ideas about how to think differently.



Dr Ken Hudson has written 3 internationally released books. Here they are.

Check out the 6 Switches Canvas. It’s simple, practical and free.