About Switch Thinking

A fast, practical life skill for an unpredictable world

When the situation changes, you need to change your thinking.

This requires a new skill, one that you can use right now.

I call it Switch Thinking. 

It can help you (and your team) switch how you think, feel and respond in 2 minutes.

This means you can adapt to change easily,  get unstuck in a few moments, and see new possibilities.

When you switch your thinking it can even boost your total creativity.

You can use Switch Thinking by yourself, with a team and AI.

It gives you a new language to create, solve and collaborate.

All you need are one or more of the 6 Switches and a few Prompts. 

Hear from one workshop participant:

‘Switch Thinking is the ability to change your thinking mode to suit the current situation or challenge.

It can help you generate new ideas, solutions and growth opportunities in a fast, fun and energising way.’

Brand Specialist.

For more information here is a Podcast on Switch Thinking

About Dr Ken Hudson 

My purpose is to help you switch your thinking – on demand.

In an changing, fast-moving, AI driven world it’s the one skill we need more than ever.

My PhD thesis was ‘Designing a continuously creative organisation’ (UWS) as well as a MBA (UNE) and B.Bus (UTS).

I have written 3 internationally released books – Speed Thinking, The Idea Generator & The Idea Accelerator.

And my new book Switch Thinking is now available to pre-order on Amazon or Booktopia.

In a previous life I held senior marketing positions at American Express, Citibank and Dunlop Slazenger.

And for over 15 years I taught part-time at The University of Technology, Sydney.

I have worked with leaders from brands such as Adidas, Baxter Health Care, DuPont, Westfield Group, Roche and Suzanne Grae to name a few and designed courses for The Marketing Institute of Singapore, China Institute of Innovation and the Australian Institute of Management.

Learn more about me and my other projects.