About Switch Thinking
Welcome to a new age of Creativity
1.0 Creativity
Think individual creativity (Da Vinci, Einstein); tools such as mindmapping, mindwandering, Lateral Thinking
2.0 Group or Team Creativity
Think of Creative Departments, R&D Labs, Design Studios; tools such as Brainstorming and Design Thinking
3.0 AI Creativity
A new era thats fast and exponential; tools such as ChatGPT, Gemini
Welcome Switch Thinking
It’s a system that can work across Creativity 1.0, 2.0 and 3.0.
Switch Thinking is a way to unleash Human Creativity to the Power of AI.
It can multiply your possibilities.
Switch Thinking is based on an original insight by Dr Ken Hudson and the latest brain research.
All you need are one or more of the 6 Switches and a few Prompts.
Hear from one workshop participant:
‘Switch Thinking is the ability to change your thinking mode to suit the current situation or challenge. It can help you generate new ideas, solutions and growth opportunities in a fast, fun and energising way.’
Brand Specialist.
About Dr Ken Hudson
My mission is to help everyone unlock their full creative & change potential.
In a changing world it’s the one capability we need more than ever.
My PhD thesis was ‘Designing a continuously creative organisation’ (UWS) as well as a MBA (UNE) and B.Bus (UTS).
I have written 3 internationally released books – Speed Thinking, The Idea Generator & The Idea Accelerator.
In a previous life I held senior marketing positions at American Express, Citibank and Dunlop Slazenger.
And for over 15 years I taught part-time at The University of Technology, Sydney.
I have worked with leaders from brands such as Adidas, Baxter Health Care, DuPont, Westfield Group, Roche and Suzanne Grae to name a few and designed courses for The Marketing Institute of Singapore, China Institute of Innovation and the Australian Institute of Management.
Learn
Learn more about Dr Ken Hudson - visit drkenhudson.com
Read
Dr Ken Hudson has written 3 internationally released books. Here they are.