About Switch Thinking
Most of the time we think in efficient mode. It’s quick, comfortable and worked in the past.
To succeed in a changing environment we also need to be able to think in a creative mode.
But we cannot wait for a random insight in the shower or the next brainstorming session – we need to be able to create new ideas, experiences and growth opportunities – on demand!
In short, we need to be able to switch our thinking from efficient to creative mode (and back again) whenever we need to.
I call this skill Switch Thinking.
And for the first time there is a tool kit to enable you and your team to switch – instantly.
The good news is that the Switch Thinking Canvas is free – download it now!
With Switch Thinking you will never get stuck again.
About Dr Ken Hudson
My PhD thesis was ‘Designing a continuously creative organisation’ (UWS) as well as a MBA (UNE) and B.Bus (UTS).
I have written 3 internationally released books on Speed Thinking, Idea Generation & Problem Solving.
In a previous life I held senior marketing positions at American Express, Citibank and Dunlop Slazenger.
And for over 10 years I also taught part-time at The University of Technology, Sydney.
I have worked with Adidas, Baxter Health Care, DuPont, Westfield Group, Roche, Suzanne Grae to name a few and designed courses for The Marketing Institute of Singapore, China Institute of Innovation and the Australian Institute of Management.