Switch Thinking
A new approach to change – one small switch at a time!
Faster, easier & more empowering.
Informed by Brain Science, supercharged by AI!
Switch Thinking
A faster, easier way to change your life – one switch at a time.
Creative, energising and empowering.
Informed by Brain Science, supercharged by AI.
– Make a difference – in minutes!
– Be more agile, confident & change-ready
– Get unstuck & accelerate progress
– Unlock the full creative potential of AI
– Generate out of the box ideas & solutions that work!
– See new career growth opportunities
Switch Thinking Keynotes, Workshops, Courses & Coaching Sessions can be customised for any budget, theme or time available.
Switch the Problem
Switching the problem can unlock new solutions – instantly!
Switch Perspective
The easiest and simplest thinking switch.
Switch the Outcome
Changing the outcome and metrics can open up new possibilities.
Switch the Focus
Simply by changing the group’s focus can lead to new solutions.
Switch the Questions
Asking new questions can often lead to new answers or solutions.
Switch the Rules
To generate new growth opportunities you often need to switch the rules that restrict a team’s thinking.
Are you change-ready?
You have heard it all before the 'world is changing.' Of course it is. The difference seems to be that it is continuously changing. And changing at a faster rate. It...
Is it time to reimagine genius?
‘Genius is one percent inspiration and ninety-nine percent perspiration.’ Thomas Edison (1847 – 1931) Is this still the case? Is it time to reimagine genius? Thomas...
Brainstorming based on the latest Brain Science
It’s time to update how we think about brainstorming. For decades, brainstorming has been the go-to method for generating ideas. “Suspend judgment.” “Every idea is a...

Learn more about Switch Thinking
Benefits
Learn about the benefits of Switch Thinking
Watch
Here are some short videos on Switch Thinking what it is and why it is needed.
Read
Dr Ken Hudson has written 3 internationally released books. Here they are.
Book Dr Ken
Dr Ken Hudson can create this caffeine hit for your brain at any workshop, planning session or conference.
“I used to like Edward de Bono tips for generating new ideas, however your Switch Thinking framework is more accessible, structured and achievable.”
Alexis Haywood, Principal Consultant