Books by Dr Ken Hudson
Books to help you create, solve and innovate
I have written 3 internationally published books (Allen & Unwin) that have been published in 9 countries.

The Idea Generator: Tools for Business Growth
(ALLEN & UNWIN, 2007)
A short book of tools to help you and your team to create new ideas. This is a handy, practical book containing 60 ideation tools to help you:
- Generate big, new ideas;
- Create new growth opportunities;
- Improve you performance and your team;
- Sell with more impact and
- Deliver breakthrough leadership results.

The Idea Accelerator: How to Solve Problems Faster Using Speed Thinking
(ALLEN & UNWIN, 2008)
This is a companion book to The Idea Generator and is written in a similar accessible style.
The emphasis is on simple, effective creativity tools that you and a group or team can use quickly to solve problems or generate ideas in more creative ways.

Speed Thinking: How to thrive in a time-poor world:
(ALLEN & UNWIN, 2010)
This book introduces readers to the theory and application of Speed Thinking. It outlines an amazing new approach that anyone can use to generate new ideas and solutions – in minutes!
The Speed Thinking book covers the:
- Insight behind speed thinking
- Magical 9: 2 starting formula
- Speed Thinking 4-step approach and
- How to use Speed Thinking to brainstorm ideas, solve problems and fast-track your success.
- Ideas Blitz is the tool of Speed Thinking
- Soon to be published in China
“I used to like Edward de Bono tips for generating new ideas, however your 6 Switches framework is more accessible, structured and achievable.”
Alexis Haywood, Principal Consultant
Dr Ken writes to help you think differently
Posts to stretch, switch and inspire new ideas & opportunities.
Is it time to reimagine genius?
‘Genius is one percent inspiration and ninety-nine percent perspiration.’ Thomas Edison (1847 – 1931) Is this still the case? Is it time to reimagine genius? Thomas Edison was a prolific American inventor and businessman. He is credited with inventing the phonograph,...
Brainstorming based on the latest Brain Science
It’s time to update how we think about brainstorming. For decades, brainstorming has been the go-to method for generating ideas. “Suspend judgment.” “Every idea is a good idea.” “No criticism allowed.” These rules have been etched into the creative playbook for as...
Switch Thinking instructions for your AI
Many people have asked me can they use Switch Thinking with AI. My answer is of course a resounding yes. In fact, Generative AI such as ChatGPT can amplify and accelerate Switch Thinking. So here is a guide you can download for your AI so that it can help you...