Books by Dr Ken Hudson
Books to help you create, solve and innovate
I have written 3 internationally published books (Allen & Unwin) that have been published in 9 countries.

The Idea Generator: Tools for Business Growth
(ALLEN & UNWIN, 2007)
A short book of tools to help you and your team to create new ideas. This is a handy, practical book containing 60 ideation tools to help you:
- Generate big, new ideas;
- Create new growth opportunities;
- Improve you performance and your team;
- Sell with more impact and
- Deliver breakthrough leadership results.

The Idea Accelerator: How to Solve Problems Faster Using Speed Thinking
(ALLEN & UNWIN, 2008)
This is a companion book to The Idea Generator and is written in a similar accessible style.
The emphasis is on simple, effective creativity tools that you and a group or team can use quickly to solve problems or generate ideas in more creative ways.

Speed Thinking: How to thrive in a time-poor world:
(ALLEN & UNWIN, 2010)
This book introduces readers to the theory and application of Speed Thinking. It outlines an amazing new approach that anyone can use to generate new ideas and solutions – in minutes!
The Speed Thinking book covers the:
- Insight behind speed thinking
- Magical 9: 2 starting formula
- Speed Thinking 4-step approach and
- How to use Speed Thinking to brainstorm ideas, solve problems and fast-track your success.
- Ideas Blitz is the tool of Speed Thinking
- Soon to be published in China
“I used to like Edward de Bono tips for generating new ideas, however your 6 Switches framework is more accessible, structured and achievable.”
Alexis Haywood, Principal Consultant
Dr Ken writes to help you think differently
Posts to stretch, switch and inspire new ideas & opportunities.
How to perform at your best in important moments
It's always a good question. What problem does your product, service or experience solve? In this case, what problem does Switch Thinking solve? Here it is: Many people underperform in moments that matter. It could be in an exam, presentation or on the sporting field....
How to Create a Positive Impact – in minutes!
Every day, in every moment, we influence the people around us — often far more than we realise. It could be a smile when you enter a room full of strangers. Or remembering someone's name. These are small actions that can create a positive impact. These are important....
Explaining the 6 Switches in Switch Thinking
Switch Thinking is the way of moving back and forth from what I call Box Mode (i.e.structured) to Ball Mode (i.e. imaginative). This means that you can unlock greater creativity, agility and energy - in minutes! To help people make this change I have developed 6...



