Books by Dr Ken Hudson
Books to help you make a difference instantly
I have written 3 internationally published books (Allen & Unwin) that have been published in 9 countries.
My new book Switch Thinking (Wiley) is coming out in August – you can pre-order it now.
Switch Thinking: The 2-Minute Switch to Boost Your Creativity, Energy and Focus
(Wiley, 2026)
In Switch Thinking, creativity expert Dr Ken Hudson reveals the skills you can use to shift your mindset in even the most challenging situations. Built on 20 years of research and the latest brain science, Hudson’s proven system helps you change effortlessly between two very different modes: structured and imaginative thinking. You’ll discover the mental flexibility you need to unlock sharper decision making, faster creativity and real confidence under pressure.
The Idea Generator: Tools for Business Growth
(ALLEN & UNWIN, 2007)
A short book of tools to help you and your team to create new ideas. This is a handy, practical book containing 60 ideation tools to help you:
- Generate big, new ideas;
- Create new growth opportunities;
- Improve you performance and your team;
- Sell with more impact and
- Deliver breakthrough leadership results.
The Idea Accelerator: How to Solve Problems Faster Using Speed Thinking
(ALLEN & UNWIN, 2008)
This is a companion book to The Idea Generator and is written in a similar accessible style.
The emphasis is on simple, effective creativity tools that you and a group or team can use quickly to solve problems or generate ideas in more creative ways.
Speed Thinking: How to thrive in a time-poor world:
(ALLEN & UNWIN, 2010)
This book introduces readers to the theory and application of Speed Thinking. It outlines an amazing new approach that anyone can use to generate new ideas and solutions – in minutes!
The Speed Thinking book covers the:
- Insight behind speed thinking
- Magical 9: 2 starting formula
- Speed Thinking 4-step approach and
- How to use Speed Thinking to brainstorm ideas, solve problems and fast-track your success.
- Ideas Blitz is the tool of Speed Thinking
- Soon to be published in China
“I used to like Edward de Bono tips for generating new ideas, however your 6 Switches framework is more accessible, structured and achievable.”
Alexis Haywood, Principal Consultant
Dr Ken writes to help you think differently
Posts to stretch, switch and inspire new ideas & opportunities.
Our two modes of thinking explained
One of my favourite cricket players when I was growing up was Greg Chappell. I admired his beautiful stroke play and elegant style. But he had another strength that I had not fully appreciated until later. His mental skills. As Greg Chappell explains: 'My routine...
Why everyone is in the creating business
I read a post this morning that outlined a few ways that people working in the creative industries could generate some new ideas. This made me think. Is this framing too narrow? Rather than think about the creative industries (as though other industries are not...
How Switch Thinking can help you adapt to change
What’s the one constant today? Change. What will be the one constant tomorrow? Even more change. And it’s a different type of change. Unexpected, rapid, exponential, messy and chaotic. It’s both exciting and exhausting. Potentially threatening for existing brands yet...