Out 26 August 2026
Switch Thinking: The 2-Minute Switch to Boost Your Creativity, Energy and Focus
by Dr Ken Hudson
The skill of seeing any situation differently
2 mins
to switch your thinking
20 yrs
of research behind it
2 modes
structured + imaginative
The problem
Most performance advice focuses on what to do before or after high-stakes moments. But when the interview question catches you off guard, the presentation goes sideways, or the difficult conversation turns tense — right there, in the middle of it — you’re on your own.
The solution
Switch Thinking gives you the skills to shift your mindset in even the most challenging situations. Built on 20 years of research and the latest brain science, it’s a proven system you can use immediately — no prep, no long learning curve.
What you'll take away
A 2-minute thinking switch you can use immediately — no prep time, no long learning curve
6 Switches to see challenges from a new angle, including tools for neurodivergent minds
A method to break through when you feel blocked, frozen or in a mental rut
Easy, simple and imaginative prompts to co-create with AI
A portable framework you can use alone, in conversation and with your team
Dr Ken Hudson
“Ken Hudson has written a highly practical guide to one of the most valuable capabilities in a fast-moving world: the ability to shift your thinking in real time. Switch Thinking is clear, engaging and full of tools that help people unlock fresh perspective, energy and possibility. “
Graham Winter
Organisational Psychologist, Best-selling Author of Think One Team
Ready to switch your thinking?
Pre-order now — available 26 August 2026