Switch Thinking
Become a better all-round Thinker – 2 minutes at a time!
Adapt to change, get unstuck, see new possibilities.
My new Switch Thinking book shows you how
Available in print and eBook
See how a small switch can make a big impact:
Switch Thinking instructions for your AI
Many people have asked me can they use Switch Thinking with AI. My answer is of course a resounding yes. In fact, Generative AI such as ChatGPT can amplify and...
Why switch your thinking?
Let's start with the basics. The idea of switching is not a new idea. Consider these examples: You can switch from attack to defence on the sporting field. You could...
A fun, easy way to unlock your amazing mind
Rather than starting with what you don’t have, a new approach is to start with a new assumption. What if we all had an Amazing Mind? The key is to find a way to unlock this capability whenever and wherever you need it.

Learn more about Switch Thinking
Benefits
Learn about the benefits of Switch Thinking
Watch
Here are some short videos on Switch Thinking what it is and why it is needed.
Read
Dr Ken Hudson has written 3 internationally released books. Here they are.
Book Dr Ken
Dr Ken Hudson can create this caffeine hit for your brain at any workshop, planning session or conference.
“I used to like Edward de Bono tips for generating new ideas, however your Switch Thinking framework is more accessible, structured and achievable.”
Alexis Haywood, Principal Consultant




