Switch Thinking
Become a better all-round Thinker – 2 minutes at a time!
Adapt to change, get unstuck, see new possibilities.
My new Switch Thinking book shows you how
Available in print and eBook
See how a small switch can make a big impact:
What’s a question everyone is asking?
Switch
What’s a question no-one is asking?
Why it’s even more important to think differently
In 1997, Apple under the direction of its co-founder Steve Jobs launched its famous Think Different campaign. As he said at the time, “I think you had to really think...
The Switch Thinking Card Pack
I am very excited to announce that we have developed the first edition of the Switch Thinking Card Pack. It's a fun, easy and playful way to stimulate your switch...
The Switch Thinking Principles
Switch Thinking is a tool kit that enables you to think differently - on demand. The tool kit consists of a canvas, 6 switches and a series of prompts. These are the...
Learn more about Switch Thinking
Benefits
Learn about the benefits of Switch Thinking
Watch
Here are some short videos on Switch Thinking what it is and why it is needed.
Read
Dr Ken Hudson has written 3 internationally released books. Here they are.
Book Dr Ken
Dr Ken Hudson can create this caffeine hit for your brain at any workshop, planning session or conference.
“I used to like Edward de Bono tips for generating new ideas, however your Switch Thinking framework is more accessible, structured and achievable.”
Alexis Haywood, Principal Consultant