Why everyone needs to become a better all-round thinker

Why everyone needs to become a better all-round thinker

Would you like to be a better all-round thinker? I would. But what does ‘better’ mean? By better I don’t mean more intelligent. I mean more efficient, agile, creative and empathetic. It means thinking with a bigger impact in a shorter time – often in minutes! And I...
My new Switch Thinking book is out now

My new Switch Thinking book is out now

My new Switch Thinking book has just hit the bookshelves and I couldn’t be happier. It’s like giving birth without the physical pain and a longer gestation period. But nonetheless the moment has arrived. I am both excited and a bit nervous about how it...
The 2 minute way to Flow?

The 2 minute way to Flow?

I am a great fan of the concept of flow or being in the zone.. Developed originally by the late Professor Mihaly Csikszentmihalyi. The idea being that when we are at our best we enter a state of flow. This is when ‘the person is fully immersed in what they are...
The Why of Switch Thinking

The Why of Switch Thinking

The World Is instant. Or at least it feels like it is. It even feels redundant to say this. But texts are instant, information on X for example is almost instant (often wrong but that is another matter). Your phone calls and most people expect an instant response. You...
Multiplying your Total Creativity with Switch Thinking

Multiplying your Total Creativity with Switch Thinking

There is much debate at the moment about Human vs AI Creativity. I totally get this but I wanted to explore the idea that this zero-sum discussion might be missing a bigger idea. What if we started to think about Total Creativity. This means the sum total of...