We think in boxes.
This applies to business leaders as well.
So to grow your brand or revenue you need to think differently.
You can think outside the box or across the box.
We used to believe that gym clothes were different from going out outfits and you needed a separate wardrobe to wear to work.
But these were just assumptions, beliefs and conventions in our heads that restricted our thinking.
With #Athleisure for example, you can now wear clothes that can be used for all sorts of occasions.
All it needed was someone to challenge and think across boxes.
By doing so you can open up new growth opportunities.