It seems such a straightforward question.
How do you develop better ideas or solutions?
By better I mean:
- better than what exists at the moment
- better than what the customer or user expects
- better than what the competition might be offering
Here is my model (see the image).
The starting point is your existing or current ideas.
Make these explicit.
Ask yourself – what is working? What should we retain or leverage?
Then you can use any of the 6 Switches (i.e. problem, perspective, outcome, focus, questions or rules) to create a new set of ideas.
Now try and connect what is working from you current ideas with the best of your new ideas.
By doing so you can develop a better idea.
A better idea combines what you know is working with what could work in the future.
In this way you can improve and innovate in a safer, less risky way.
The goal of a better idea, solution or customer experience is to constantly try and push the boundaries of performance, productivity, learning and growth.