Switch to Creative Mode
– An easy tool kit anyone can use, anywhere, anytime!
- Generate ideas & solutions – instantly!
- Get unstuck & accelerate progress
- Make a big impact in a short time
- Have fun, feel more energised
Switch to Creative Mode
A toolkit anyone can use, anywhere, any time.
– Generate ideas & solutions instantly!
– Get unstuck & accelerate progress
– Make a big impact in a short time
– Feel more energised
– The 6 Switches (outlined below)
– An easy to use canvas
– A series of prompts to help you get started.
Switch the Problem
Switching the problem can unlock new solutions – instantly!
Switch Perspective
The easiest and simplest thinking switch.
Switch the Outcome
Changing the outcome and metrics can open up new possibilities.
Switch the Focus
Simply by changing the group’s focus can lead to new solutions.
Switch the Questions
Asking new questions can often lead to new answers or solutions.
Switch the Rules
To generate new growth opportunities you often need to switch the rules that restrict a team’s thinking.
Why everyone is in the creating business
I read a post this morning that outlined a few ways that people working in the creative industries could generate some new ideas. This made me think. Is this framing too narrow? Rather than think about the creative industries (as though other industries are not...
How Switch Thinking can help you adapt to change
What’s the one constant today? Change. What will be the one constant tomorrow? Even more change. And it’s a different type of change. Unexpected, rapid, exponential, messy and chaotic. It’s both exciting and exhausting. Potentially threatening for existing brands yet...
How Switch Thinking can boost your brainstorming results
Let's face it. Brainstorming can be fun, engaging and boost support for a new idea. But far too often the results of brainstorming sessions are disappointing. The new, big idea is not discovered, the extroverts can dominate and the initial energy fades away like a...
Learn more about Switch Thinking
Benefits
Learn about the benefits of Switch Thinking
Watch
Here are some short videos on Switch Thinking what it is and why it is needed.
Read
Dr Ken Hudson has written 3 internationally released books. Here they are.
Book Dr Ken
Dr Ken Hudson can create this caffeine hit for your brain at any workshop, planning session or conference.
“I used to like Edward de Bono tips for generating new ideas, however your Switch Thinking framework is more accessible, structured and achievable.”
Alexis Haywood, Principal Consultant