The new formula for innovation success

Are we developing a new formula for innovation success?

Will it also drive new personal and revenue growth?

I suspect we are.

And here it is:

HCI X GAI = Innovation Success


HCI – Human Creative Intelligence

GAI – Generative Artificial Intelligence

Hence: Innovation success equals Human Creative Intelligence times Generative Artificial Intelligence (e.g. ChatGPT).

Note it’s not one or the other.

It’s both types of intelligences working in a synergistic way to generate, enhance and evaluate new ideas, solutions or growth opportunities.

We used to think that creativity for example was purely a human quality.

Perhaps imagination for example still is.

But connecting new pieces of information, insights and ideas to generate a bigger solution can be increasingly delivered by the new generative types of AI.

But the role of humans should not be lost.

We can ask new, original questions and edit some initial AI responses for example.

Here is an example I have been working on with Bard (a generative AI).

I have been communicating with Bard about my new concept Switch Thinking.

In particular I explained that Switch Thinking consists of 6 Switches and a series of Prompts.

I focused on one Switch:

Switch the Outcome and gave Bard a few examples to ensure that it understood the concept.

For example:

What is a Win – Lose?


What is a Win – Win?

The moment you use this prompt you have to think differently about the outcome you deliver.

There is no right or wrong prompt.

The goal of a prompt and a switch is to help you to move to a different thinking pattern.

This means that you can see new ideas, solutions and opportunities, get unstuck and hopefully surprise your customers and competitors.

Once i was sure that Bard understood the concept of a Switch and the role of a Prompt I asked it to generate 5 additional prompts for Switching the Outcome.

Here is what it came up with::

  1. Desired vs. Unexpected: Imagine your desired outcome for this situation. Now, flip the script: what’s the opposite, completely unexpected outcome? How can embracing this unexpected outcome unlock new possibilities? (This encourages thinking beyond the obvious and considering alternative paths)
  2. Worst-Case vs. Best-Case: Instead of focusing on the ideal outcome, envision the worst-case scenario. Now, switch it 180 degrees: what would the absolute best-case outcome look like? Examining both extremes can open up hidden solutions and strategies.
  3. Passive vs. Proactive: Consider the outcome you usually expect passively. Now, switch it to a proactive stance: what if you could directly influence and shape the outcome through your actions? How can you take ownership and steer the situation towards a desired end?
  4. Short-Term vs. Long-Term: Think about the immediate outcome you anticipate. Now, switch perspectives to the long-term impact: what are the lasting consequences of this outcome? Can you adjust your actions to achieve a more sustainable and impactful result?
  5. Personal vs. Collective: Consider the outcome you desire for yourself. Now, switch thinking to the collective impact: how would this same outcome affect the people around you, your community, or even the environment? Can you adjust your approach to benefit everyone involved?

Remember, these are just starting points, and the best prompts will depend on the specific situation and desired outcome. Encourage people to be creative and experiment with different switches and perspectives to unlock the full potential of Switch Thinking.

I hope this gives you some helpful ideas for further enriching your Switch Thinking framework!

What is love about this example is that Bard has extended my initial Switch Thinking concept and developed some new prompts that I had (mostly) not thought of.

This meant that my creativity has been enhanced and my (and others) thinking had been broadened which in turn can lead to more innovation success.

A nice example of human and artificial intelligence working well together.

Check out the 6 Switches Canvas. It’s simple, practical and free.