Aug 23, 2022 | Switch Thinking, Think Differently
In 1997, Apple under the direction of its co-founder Steve Jobs launched its famous Think Different campaign. As he said at the time, “I think you had to really think differently when you bought a Mac. It was a totally different computer, worked in a totally different...
Aug 19, 2022 | Switch Thinking, Think Differently, think outside the box
I am very excited to announce that we have developed the first edition of the Switch Thinking Card Pack. It’s a fun, easy and playful way to stimulate your switch thinking muscle. The pack consists of the 6 Switches (i.e. perspective, problem, outcome, focus,...
Aug 18, 2022 | Switch Thinking
Switch Thinking is a tool kit that enables you to think differently – on demand. The tool kit consists of a canvas, 6 switches and a series of prompts. These are the structure of switch thinking. But as important are the principles of switch thinking. These form...
Aug 12, 2022 | Switch Thinking, Think Differently
I have been running a series of 1 day Switch Thinking courses at the Australian Institute of Management over the past few months. At the end of the course I ask for some written feedback from participants. Here is a collection of comments: ‘I am more creative...
Aug 10, 2022 | Switch Thinking
Yes it’s been 3 months since I officially launched the new Switch Thinking website. In that time I have formed a partnership with the Australian Institute of Management and developed a 1 day course which is now offered as a public and in-house program both face...
Jul 24, 2022 | 6 Switches, Coaching, Creativity, Switch Thinking, Think Differently
Q. Does your team need to be more creative and innovative? If the answer is yes, it begs the question how to achieve this? You can rely on infrequent brainstorming sessions or perhaps a random idea from someone in the team. Or a quick huddle, boring meeting or one-way...
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