My new Switch Thinking book is out now

My new Switch Thinking book is out now

My new Switch Thinking book has just hit the bookshelves and I couldn’t be happier. It’s like giving birth without the physical pain and a longer gestation period. But nonetheless the moment has arrived. I am both excited and a bit nervous about how it...
The Why of Switch Thinking

The Why of Switch Thinking

The World Is instant. Or at least it feels like it is. It even feels redundant to say this. But texts are instant, information on X for example is almost instant (often wrong but that is another matter). Your phone calls and most people expect an instant response. You...
Multiplying your Total Creativity with Switch Thinking

Multiplying your Total Creativity with Switch Thinking

There is much debate at the moment about Human vs AI Creativity. I totally get this but I wanted to explore the idea that this zero-sum discussion might be missing a bigger idea. What if we started to think about Total Creativity. This means the sum total of...
How Switch Thinking connects other ways of thinking

How Switch Thinking connects other ways of thinking

In our education system most of us have been taught critical thinking. But of course there are other ways of thinking. Design thinking, systems thinking, lateral thinking, strategic thinking and visual thinking to name a few. Each approach has value. But there is a...