Jul 7, 2025 | AI, Brainstorming, co-create, Creativity, Switch Thinking, Switch your Thinking, think outside the box
There is lots of advice about prompts for AI. They all sound reasonable and linear. As a result Generative AI such as ChatGPT will respond in a logical way. But are we missing a bigger opportunity to unlock the creativity of AI using Random Prompts? In a world...
Jun 30, 2025 | AI, co-create, Creativity, Genius, Switch Thinking
We tend to think of genius as rare — a flash of brilliance from a lone inventor, artist, or visionary. But what if genius wasn’t a once-in-a-lifetime event? What if it wasn’t just for the chosen few? What if genius could be everyday — sparked by a single shift in how...
Jul 20, 2024 | Better ideas and solutions, Brainstorming, co-create, Coaching, Creativity, Switch Thinking, Teaching, Team leaders
Many years ago I used to lead a marketing team. My role as I understood it to be was to motivate and develop the people that reported to me. And of course to achieve my agreed goals. Talking to leaders today I believe there is an additional role. To stimulate, inspire...
Feb 16, 2024 | 6 Switches, AI, Brainstorming, co-create, Creativity, mode of thinking
A few years ago I developed a new concept which I call Switch Thinking. It’s based on an insight watching bilingual people change from one language to another depending on the situation and need. Being bilingual is an impressive skill (I am not) but that is the...
Jan 28, 2024 | co-create, Get Unstuck, Switch Thinking
Most people get stuck in their career at some stage. There are many reasons for this age, boredom, limited opportunities or retrenchment for example. And in today’s fast paced, ever-changing world being stuck in your career is increasingly a likely scenario. AI...
Jan 24, 2024 | AI, Better ideas and solutions, co-create, Problem Solving, Switch Thinking
The Switch Thinking 5 Step Process is one that I have developed and tested with hundreds of people over the past 18 months. The good news is that it works for most (if not all types of problems). People find it easy to follow, gives them a starting point and has a...
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