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How to see the same situation differently

How to see the same situation differently

May 11, 2026 | Switch your Thinking, Think Differently

In a fast-moving, AI dominated world what is the one quality you need more than ever? I would argue its the ability to look at a situation in different ways. For example, You can see a car as a mechanical engine. Switch to a different lens. You can see a car as a...
What is the market gap that Switch Thinking fills?

What is the market gap that Switch Thinking fills?

Mar 22, 2026 | Box and Ball Modes, Change, Coaching, Creativity, Get Unstuck, Switch Thinking

I often get asked, what is the gap that Switch Thinking fills? And further, how does Switch Thinking compare with other approaches to creativity, change and performance. What makes it different, people ask? A simple 2 by 2 matrix might help answer these questions. On...
Why The Pitt is Switch Thinking in Action

Why The Pitt is Switch Thinking in Action

Jan 12, 2026 | 6 Switches, Coaching, Switch Thinking

Have you seen the award winning medical TV series The Pitt? Please do yourself a favour and watch it tonight. It’s wonderful, engaging, raw television now in its second season. One of the reasons the new medical drama The Pitt feels so gripping is not just the...
How to perform at your best in important moments

How to perform at your best in important moments

Dec 18, 2025 | 6 Switches, Box and Ball Modes, Coaching, Problem Solving, Switch Thinking, Switch your Thinking, Teaching, Team leaders

It’s always a good question. What problem does your product, service or experience solve? In this case, what problem does Switch Thinking solve? Here it is: Many people underperform in moments that matter. It could be in an exam, presentation or on the sporting...
A podcast on Switch Thinking & Life

A podcast on Switch Thinking & Life

Oct 9, 2024 | 6 Switches, mode of thinking, Switch Thinking, Switch your Thinking, Teaching, Team leaders

In this podcast I talk to my former Kung Fu teacher Shifu Brett Russell. In a wide-ranging interview we talk about my journey from corporate marketing to completing a PhD on Organisational Creativity, teaching at university part-time and running my own business. And...
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