Aug 8, 2023 | Better ideas and solutions, Problem Solving, Switch Thinking
Problem solving is so often seen as a rational, linear process. But here’s the problem. It rarely produces a breakthrough idea or solution. To illustrate this point I once worked with a large packaged goods company and enquired about the problem solving process...
Mar 14, 2023 | Problem Solving, Switch Thinking, think outside the box
I was just asked by a potential client how does Design Thinking compare with Switch Thinking. It’s a great question. They are similar in that they are both concerned with thinking but that is where the comparison ends. It’s a bit like comparing boxing with...
Jan 31, 2023 | Better ideas and solutions, Brainstorming, Problem Solving, Switch Thinking, think outside the box
One of my favourite moments when I was working in a large organisation was when someone said, ‘What a great idea.’ It did not happen that often but when it did what a moment it was. ‘What a great idea’ is a wonderful emotional expression. It is...
Jan 3, 2023 | Brainstorming, Problem Solving, Switch Thinking, Think Differently, think outside the box
The logic to date has been what can AI learn about human creativity. But what if we switched this? What can humans learn from the creativity used by Netflix? Quite a lot as it turns out. I recently watched a war movie on Netflix (Sand Castle) and at the end came the...
Dec 21, 2022 | Brainstorming, mode of thinking, Problem Solving, Switch Thinking
If you think about it we are constantly switching. For example: We can switch meals or deserts. We can switch positions (e.g. at work). We can switch roles (e.g. partner, parent, work colleague). We can switch lanes (e.g. in. a car). We can switch outfits. We can...
Recent Comments