Jun 27, 2025 | Box and Ball Modes, Brainstorming, Creativity, mode of thinking, Problem Solving, Switch Thinking, Switch your Thinking, think outside the box
Think outside the box. It’s one of the most widely used phrases in business, education, and creative problem-solving. It sounds inspirational — even revolutionary. But despite its popularity, this phrase may now be doing more harm than good. Here’s why — and what we...
Jul 20, 2024 | Better ideas and solutions, Brainstorming, co-create, Coaching, Creativity, Switch Thinking, Teaching, Team leaders
Many years ago I used to lead a marketing team. My role as I understood it to be was to motivate and develop the people that reported to me. And of course to achieve my agreed goals. Talking to leaders today I believe there is an additional role. To stimulate, inspire...
Mar 27, 2024 | Brainstorming, Coaching, Creativity, Get Unstuck, mode of thinking, Problem Solving, Switch Thinking, Team leaders, think outside the box
Many leaders encourage their team to think outside the box. This sounds good but it’s its not very helpful. Why? Because it’s hard to do. Here are two reasons why most people struggle to think outside the box. Because of the way our mind works Our mind...
Feb 16, 2024 | 6 Switches, AI, Brainstorming, co-create, Creativity, mode of thinking
A few years ago I developed a new concept which I call Switch Thinking. It’s based on an insight watching bilingual people change from one language to another depending on the situation and need. Being bilingual is an impressive skill (I am not) but that is the...
Jan 22, 2024 | AI, Better ideas and solutions, Brainstorming, co-create, Problem Solving
According to the Cambridge Dictionary to co-create is ‘to make or invent something new together with one or more other people’. It could be co-creating with other people in a team or with partners, suppliers or with customers or clients. The idea of...
Jan 13, 2024 | AI, Brainstorming, mode of thinking, Switch Thinking, think outside the box
You often hear the expression think outside the box. This is a useful metaphor but it does not suggest how to do think in a different, more creative way. It is for this reason that I have developed what I call ‘Box and Ball Mode Thinking’. The good news is...
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