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How to create great ideas

How to create great ideas

Jan 31, 2023 | Better ideas and solutions, Brainstorming, Problem Solving, Switch Thinking, think outside the box

One of my favourite moments when I was working in a large organisation was when someone said, ‘What a great idea.’ It did not happen that often but when it did what a moment it was. ‘What a great idea’ is a wonderful emotional expression. It is...
Why everyone is in the creating business

Why everyone is in the creating business

Jan 23, 2023 | Brainstorming, Get Unstuck, Problem Solving, Switch Thinking, think outside the box

I read a post this morning that outlined a few ways that people working in the creative industries could generate some new ideas. This made me think. Is this framing too narrow? Rather than think about the creative industries (as though other industries are not...
How Switch Thinking can boost your brainstorming results

How Switch Thinking can boost your brainstorming results

Jan 5, 2023 | Brainstorming, Get Unstuck, Switch Thinking

Let’s face it. Brainstorming can be fun, engaging and boost support for a new idea. But far too often the results of brainstorming sessions are disappointing. The new, big idea is not discovered, the extroverts can dominate and the initial energy fades away like...
What humans can learn from Netflix creativity

What humans can learn from Netflix creativity

Jan 3, 2023 | Brainstorming, Problem Solving, Switch Thinking, Think Differently, think outside the box

The logic to date has been what can AI learn about human creativity. But what if we switched this? What can humans learn from the creativity used by Netflix? Quite a lot as it turns out. I recently watched a war movie on Netflix (Sand Castle) and at the end came the...
We switch everything else – why not our thinking?

We switch everything else – why not our thinking?

Dec 21, 2022 | Brainstorming, mode of thinking, Problem Solving, Switch Thinking

If you think about it we are constantly switching. For example: We can switch meals or deserts. We can switch positions (e.g. at work). We can switch roles (e.g. partner, parent, work colleague). We can switch lanes (e.g. in. a car). We can switch outfits. We can...
How leaders can encourage their team to think outside the box

How leaders can encourage their team to think outside the box

Nov 24, 2022 | Brainstorming, Switch Thinking, Team leaders, think outside the box

Many leaders would like their group or team to be able to think outside the box. One way to do this is to switch the team’s thinking about the box. Rather than a single box think more about boxes. From single to plural. Here’s why – our mind consists...
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Recent Posts

  • How to create great ideas
  • What is Creative Mode?
  • Our two modes of thinking explained
  • Why everyone is in the creating business
  • How Switch Thinking can help you adapt to change

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