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How leaders can stimulate creative interactions in their team

How leaders can stimulate creative interactions in their team

Jul 20, 2024 | Better ideas and solutions, Brainstorming, co-create, Coaching, Creativity, Switch Thinking, Teaching, Team leaders

Many years ago I used to lead a marketing team. My role as I understood it to be was to motivate and develop the people that reported to me. And of course to achieve my agreed goals. Talking to leaders today I believe there is an additional role. To stimulate, inspire...
What is the Switch Thinking 5 Step Process?

What is the Switch Thinking 5 Step Process?

Jan 24, 2024 | AI, Better ideas and solutions, co-create, Problem Solving, Switch Thinking

The Switch Thinking 5 Step Process is one that I have developed and tested with hundreds of people over the past 18 months. The good news is that it works for most (if not all types of problems). People find it easy to follow, gives them a starting point and has a...
Switch Thinking as a way to co-create with Humans & AI

Switch Thinking as a way to co-create with Humans & AI

Jan 22, 2024 | AI, Better ideas and solutions, Brainstorming, co-create, Problem Solving

According to the Cambridge Dictionary to co-create is ‘to make or invent something new together with one or more other people’. It could be co-creating with other people in a team or with partners, suppliers or with customers or clients. The idea of...
The new formula for innovation success

The new formula for innovation success

Dec 19, 2023 | Better ideas and solutions, Brainstorming, Switch Thinking, think outside the box

Are we developing a new formula for innovation success? Will it also drive new personal and revenue growth? I suspect we are. And here it is: HCI X GAI = Innovation Success Where: HCI – Human Creative Intelligence GAI – Generative Artificial Intelligence...
How to create great ideas?

How to create great ideas?

Sep 4, 2023 | Better ideas and solutions, Problem Solving, Switch Thinking, Team leaders, think outside the box

How do you and your team create great ideas, solutions and experiences? It seems such a simple question. Customers, clients and employees want great ideas so you would expect we would become adept and generating these. But in my experience this is not the case. So...
Problem solving in a different (better) way

Problem solving in a different (better) way

Aug 8, 2023 | Better ideas and solutions, Problem Solving, Switch Thinking

Problem solving is so often seen as a rational, linear process. But here’s the problem. It rarely produces a breakthrough idea or solution. To illustrate this point I once worked with a large packaged goods company and enquired about the problem solving process...
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