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How to develop better ideas, solutions & opportunities

How to develop better ideas, solutions & opportunities

Apr 11, 2023 | Better ideas and solutions, Problem Solving, Switch Thinking, think outside the box

I suspect that everyone would like to develop better ideas, solutions or opportunities. And I imagine that everyone would like to develop better options, decisions and actions. Just like we would all like to deliver a better performance at work or in our...
How does Design Thinking compare with Switch Thinking?

How does Design Thinking compare with Switch Thinking?

Mar 14, 2023 | Problem Solving, Switch Thinking, think outside the box

I was just asked by a potential client how does Design Thinking compare with Switch Thinking. It’s a great question. They are similar in that they are both concerned with thinking but that is where the comparison ends. It’s a bit like comparing boxing with...
How to create AE – Amazing Experiences

How to create AE – Amazing Experiences

Feb 8, 2023 | Switch Thinking, Think Differently, think outside the box

I believe we are entering a new era, an amazing one. In fact, amazing is now the ultimate consumer and employee response. My proposition is ‘that’s amazing’ has to be the ambition of every HR, talent, team or marketing leader. To put it bluntly, an organization’s...
How to create great ideas

How to create great ideas

Jan 31, 2023 | Better ideas and solutions, Brainstorming, Problem Solving, Switch Thinking, think outside the box

One of my favourite moments when I was working in a large organisation was when someone said, ‘What a great idea.’ It did not happen that often but when it did what a moment it was. ‘What a great idea’ is a wonderful emotional expression. It is...
Why everyone is in the creating business

Why everyone is in the creating business

Jan 23, 2023 | Brainstorming, Get Unstuck, Problem Solving, Switch Thinking, think outside the box

I read a post this morning that outlined a few ways that people working in the creative industries could generate some new ideas. This made me think. Is this framing too narrow? Rather than think about the creative industries (as though other industries are not...
What humans can learn from Netflix creativity

What humans can learn from Netflix creativity

Jan 3, 2023 | Brainstorming, Problem Solving, Switch Thinking, Think Differently, think outside the box

The logic to date has been what can AI learn about human creativity. But what if we switched this? What can humans learn from the creativity used by Netflix? Quite a lot as it turns out. I recently watched a war movie on Netflix (Sand Castle) and at the end came the...
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