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How does Design Thinking compare with Switch Thinking?

How does Design Thinking compare with Switch Thinking?

Mar 14, 2023 | Problem Solving, Switch Thinking, think outside the box

I was just asked by a potential client how does Design Thinking compare with Switch Thinking. It’s a great question. They are similar in that they are both concerned with thinking but that is where the comparison ends. It’s a bit like comparing boxing with...
How to create AE – Amazing Experiences

How to create AE – Amazing Experiences

Feb 8, 2023 | Switch Thinking, Think Differently, think outside the box

I believe we are entering a new era, an amazing one. In fact, amazing is now the ultimate consumer and employee response. My proposition is ‘that’s amazing’ has to be the ambition of every HR, talent, team or marketing leader. To put it bluntly, an organization’s...
How to create great ideas

How to create great ideas

Jan 31, 2023 | Better ideas and solutions, Brainstorming, Problem Solving, Switch Thinking, think outside the box

One of my favourite moments when I was working in a large organisation was when someone said, ‘What a great idea.’ It did not happen that often but when it did what a moment it was. ‘What a great idea’ is a wonderful emotional expression. It is...
Why everyone is in the creating business

Why everyone is in the creating business

Jan 23, 2023 | Brainstorming, Get Unstuck, Problem Solving, Switch Thinking, think outside the box

I read a post this morning that outlined a few ways that people working in the creative industries could generate some new ideas. This made me think. Is this framing too narrow? Rather than think about the creative industries (as though other industries are not...
What humans can learn from Netflix creativity

What humans can learn from Netflix creativity

Jan 3, 2023 | Brainstorming, Problem Solving, Switch Thinking, Think Differently, think outside the box

The logic to date has been what can AI learn about human creativity. But what if we switched this? What can humans learn from the creativity used by Netflix? Quite a lot as it turns out. I recently watched a war movie on Netflix (Sand Castle) and at the end came the...
Imagine if your mind was free

Imagine if your mind was free

Dec 8, 2022 | Get Unstuck, mode of thinking, Switch Thinking, Think Differently, think outside the box

Free to continuously explore, play, create, solve, challenge, learn and grow. Imagine what you (and your team) could achieve. Imagine if you were not trapped by your (often) rigid set of assumptions and beliefs. You would be free to create powerful new ideas and...
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