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Why everyone is in the creating business

Why everyone is in the creating business

Jan 23, 2023 | Brainstorming, Get Unstuck, Problem Solving, Switch Thinking, think outside the box

I read a post this morning that outlined a few ways that people working in the creative industries could generate some new ideas. This made me think. Is this framing too narrow? Rather than think about the creative industries (as though other industries are not...
How Switch Thinking can help you adapt to change

How Switch Thinking can help you adapt to change

Jan 20, 2023 | Get Unstuck, Switch Thinking, Team leaders

What’s the one constant today? Change. What will be the one constant tomorrow? Even more change. And it’s a different type of change. Unexpected, rapid, exponential, messy and chaotic. It’s both exciting and exhausting. Potentially threatening for existing brands yet...
How Switch Thinking can boost your brainstorming results

How Switch Thinking can boost your brainstorming results

Jan 5, 2023 | Brainstorming, Get Unstuck, Switch Thinking

Let’s face it. Brainstorming can be fun, engaging and boost support for a new idea. But far too often the results of brainstorming sessions are disappointing. The new, big idea is not discovered, the extroverts can dominate and the initial energy fades away like...
What humans can learn from Netflix creativity

What humans can learn from Netflix creativity

Jan 3, 2023 | Brainstorming, Problem Solving, Switch Thinking, Think Differently, think outside the box

The logic to date has been what can AI learn about human creativity. But what if we switched this? What can humans learn from the creativity used by Netflix? Quite a lot as it turns out. I recently watched a war movie on Netflix (Sand Castle) and at the end came the...
We switch everything else – why not our thinking?

We switch everything else – why not our thinking?

Dec 21, 2022 | Brainstorming, mode of thinking, Problem Solving, Switch Thinking

If you think about it we are constantly switching. For example: We can switch meals or deserts. We can switch positions (e.g. at work). We can switch roles (e.g. partner, parent, work colleague). We can switch lanes (e.g. in. a car). We can switch outfits. We can...
Imagine if your mind was free

Imagine if your mind was free

Dec 8, 2022 | Get Unstuck, mode of thinking, Switch Thinking, Think Differently, think outside the box

Free to continuously explore, play, create, solve, challenge, learn and grow. Imagine what you (and your team) could achieve. Imagine if you were not trapped by your (often) rigid set of assumptions and beliefs. You would be free to create powerful new ideas and...
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