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What is the market gap that Switch Thinking fills?

What is the market gap that Switch Thinking fills?

Mar 22, 2026 | Box and Ball Modes, Change, Coaching, Creativity, Get Unstuck, Switch Thinking

I often get asked, what is the gap that Switch Thinking fills? And further, how does Switch Thinking compare with other approaches to creativity, change and performance. What makes it different, people ask? A simple 2 by 2 matrix might help answer these questions. On...
Why The Pitt is Switch Thinking in Action

Why The Pitt is Switch Thinking in Action

Jan 12, 2026 | 6 Switches, Coaching, Switch Thinking

Have you seen the award winning medical TV series The Pitt? Please do yourself a favour and watch it tonight. It’s wonderful, engaging, raw television now in its second season. One of the reasons the new medical drama The Pitt feels so gripping is not just the...
How to get unstuck – in minutes!

How to get unstuck – in minutes!

Dec 21, 2025 | 6 Switches, Switch Thinking, Switch your Thinking, Teaching, Team leaders, Think Differently, think outside the box

We all get stuck. Stuck for an idea, stuck in a rut or stuck in our career to name a few stuck situations. And yet, for something that happens to everyone do we really have a fast, simple way to get unstuck? The answer in no, until now? People don’t get stuck because...
Switch from Answers to Questions

Switch from Answers to Questions

Oct 3, 2025 | 6 Switches, AI, Brainstorming, Change, Coaching, Get Unstuck, think outside the box

One of the 6 Switches in the Switch Thinking System is Switch your Questions. I love this switch partly because it is uncomfortable. Why? Because when we see a question we want to answer it – quickly. But when you switch from answers to questions it forces you...
How random prompts can unlock the creativity of AI

How random prompts can unlock the creativity of AI

Jul 7, 2025 | AI, Brainstorming, co-create, Creativity, Switch Thinking, Switch your Thinking, think outside the box

There is lots of advice about prompts for AI. They all sound reasonable and linear. As a result Generative AI such as ChatGPT will respond in a logical way. But are we missing a bigger opportunity to unlock the creativity of AI using Random Prompts? In a world...
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