Jan 13, 2024 | AI, Brainstorming, mode of thinking, Switch Thinking, think outside the box
You often hear the expression think outside the box. This is a useful metaphor but it does not suggest how to do think in a different, more creative way. It is for this reason that I have developed what I call ‘Box and Ball Mode Thinking’. The good news is...
Aug 8, 2023 | Better ideas and solutions, Problem Solving, Switch Thinking
Problem solving is so often seen as a rational, linear process. But here’s the problem. It rarely produces a breakthrough idea or solution. To illustrate this point I once worked with a large packaged goods company and enquired about the problem solving process...
Mar 14, 2023 | Problem Solving, Switch Thinking, think outside the box
I was just asked by a potential client how does Design Thinking compare with Switch Thinking. It’s a great question. They are similar in that they are both concerned with thinking but that is where the comparison ends. It’s a bit like comparing boxing with...
Jan 31, 2023 | Better ideas and solutions, Brainstorming, Problem Solving, Switch Thinking, think outside the box
One of my favourite moments when I was working in a large organisation was when someone said, ‘What a great idea.’ It did not happen that often but when it did what a moment it was. ‘What a great idea’ is a wonderful emotional expression. It is...
Jan 3, 2023 | Brainstorming, Problem Solving, Switch Thinking, Think Differently, think outside the box
The logic to date has been what can AI learn about human creativity. But what if we switched this? What can humans learn from the creativity used by Netflix? Quite a lot as it turns out. I recently watched a war movie on Netflix (Sand Castle) and at the end came the...
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